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Brand Story

Even More Magic began with a feeling - the one you get on race weekend, running down Main Street before the sun comes up.

EMM was created for runners who want to carry that feeling with them, long after the medals are put away. The kind of runners who show up early, train quietly, and feel proud of the miles they’ve earned - even if no one else sees them.

Each piece is thoughtfully designed with quality, intention, and subtle nods to the parks, race weekends, and moments that shape us as runners. These aren’t loud statements - they’re wearable winks - small reminders of what you’ve done, where you’ve been, and the magic you carry with you.

Even More Magic is about belonging. About celebrating effort in a way that feels personal and familiar. About finding joy in the details and honoring the journey, not just the finish line.

This brand exists for runners like you - and for the moments that make it all worth it.

MORE ABOUT ME
  • You Belong Here

    This is a space for runners who value meaning, pride, and shared moments

  • Small Business, Big Heart

    Boston-based woman-owned shop built around community, care, and connection.

  • Thoughtfully Designed

    Intentional details, quality materials, and pieces made to carry the magic with you.

Magic you carry with you

Each piece is thoughtfully crafted with quality and intention, designed to carry the feeling of race weekend into everyday life.

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Carrying the magic with you?

Tag @EvenMoreMagic

As a thank you - You might find a little surprise tucked into a future order ✨